Are you still stuck with managing multiple versions for your website? Welcome to Responsive Web Design.
One of the best things you can do for your website is to develop it so it is Responsive. What exactly is this “Responsive Web Design” that everyone is talking about and why is it important? Let’s get you briefed on that quickly.
Responsive Web Design in layman’s terms is coding your website in a way that it provides optimal viewing experience. It makes reading and navigation of your content without having to resize, pan or scroll. It conforms to the screen of a wide range of devices such as desktops, tablets and mobile phones.
Easy enough right? Now that you know what responsive means, let’s get to the facts to why it’s important for your website.
Before Responsive Web Design, you used to have to create multiple layouts for each browser sizes. When smartphones came into the picture, you’d also have to create yet another version of your website targeted to iPhones and then another one for Android devices. Talk about a huge waste of time! Not only did development cost increase, but so did your time of having to manage multiple content revisions for each system.
Phenomenal User Experience
Visitors continue to come back to a website that provides great user experience. No they’re not going to send you a thank you email or give you a call saying how great your website is – however they will indirectly thank you by staying on your website longer, be able to view your pages with ease and even purchase your products if you have eCommerce setup. Forms are easier to fill out, you will get a better bounce rate and Google will love you too.
As discussed in the first point, developmental cost increases by having to manage multiple layouts. There are also 3rd party companies that gives your website a unique mobile view if you don’t have responsive setup, however you have to pay for this service of course. Developing a responsive website is a little more than setting up a traditional website, however the ROI that you will receive will definitely be worth the effort.
Now that you understand what Responsive Web Design is and its importance, let’s get started on your next project.